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Weetabix warns traders against selling Multibix

Multibix and Weetabix on a supermarket shelf on March 1, 2015. PHOTO | SALATON NJAU

Consumer goods retailers have been given one month to clear their shelves of a breakfast cereal brand, Multibix, or risk being committed to jail for contempt of court.

UK cereals manufacturer Weetabix has issued a public notice warning all dealers to clear their shelves of the cereal by May 30, or risk being jailed. Multibix is the subject of a legal dispute between its manufacturer, Manji Food Industries and the UK cereals maker.

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