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Weetabix wins trade name order against Kenya’s Multibix

Multibix and Weetabix on a supermarket shelf on March 1, 2015. PHOTO | SALATON NJAU

The High Court has ordered consumer goods manufacturer Manji Food Industries to stop selling and withdraw from shops its breakfast cereal-Multibix—until a trade name dispute with UK firm Weetabix is heard and determined.

Justice Eric Ogola on Friday ordered Manji to stop the sale of its Multibix brand following a suit filed by Weetabix seeking to stop the Kenyan manufacturer from using the “bix” suffix on any of its products.

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