Why Safaricom rates Ethiopia market entry as better choice

Safaricom CEO Peter Ndegwa. PHOTO | POOL

On May 21, the Ethiopian Communications Authority announced that the Global Partnership for Ethiopia, a consortium led by Safaricom Plc #ticker:SCOM, had been awarded a licence to operate in Ethiopia’s telecommunications sector in view of the efforts to liberalise the economy.

Safaricom has indicated that the consortium, in which it commands a 55.7 per cent stake, intends to start operations in 2022 through the rollout of a voice and data network.

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