South African retailer Woolworths Holdings has launched beauty products in the Kenyan market, marking an expansion from its traditional business of selling clothes as it looks to capitalise on the growing middle class.
The retailer has stocked a range of global beauty brands including Fenty Beauty, Chanel fragrances, Estée Lauder creams and W Beauty in Nairobi’s Sarit Centre store and plans to replicate a similar model in other outlets in the country.
