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Zuku loses over 24,000 subscribers in internet and pay TV markets
From left: Wananchi Group CEO Genue Mwaura (left),CEO of AXIAN Telecom Group Hassan Jaber (centre) and CEO of Axian Telecom Fibre Bertrand Lacroix addressing journalists during the official announcement of Axian Group's acquisition of Wananchi Group (Zuku) at Panari Hotel in Nairobi on November 5, 2025.
Wananchi Group, trading as Zuku, shed more than 24,000 customers in the three months to September despite a much-touted takeover that was expected to turn around the company and lift service quality.
Zuku lost significant market share across all three of its services —fixed internet, direct-to-home (DTH) and cable television— surrendering ground to rivals even in segments it once firmly dominated.
