“What’s so striking about Betty Wamaitha? What makes her different?” I ask myself as I research the Chief Marketing Officer (CMO) at Quickmart Supermarket before our interview. Is it her illustrious career that I peruse on LinkedIn, or is it that she is a mover in the often-slippery world of retail trade in Kenya? Is there something more to her?
Seems, I wasn’t prepared enough, for when we meet, she is the opposite of what I imagine — Young(ish), exuberant, with a lengthy chuckle, she is dressed in Oxford black boots and an overwrap black dress. Her Brazilian wig flowing to her backside, with glittering red spiky talons and full make-up on. “I am from a photoshoot,” the 39-year-old mother of two explains.