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How agripreneur hacked US, Middle East ‘managu’, ‘terere’ markets
Esperance Chesoli, team lead at IREN Growthpad, arranges sealed packs of African indigenous vegetables during an interview at their Hurlingham, Nairobi office on July 1, 2025.
A year-long stay in Germany was all it took for Kenyan economist and policy analyst James Shikwati to spot an overlooked market opportunity rooted in nostalgia and the craving for home.
Living abroad, Mr Shikwati witnessed first-hand the longing among African diaspora communities for traditional foods, especially indigenous vegetables such as spider plant (saga), jute mallow (murenda), and amaranth (terere).
