How marketer put tech startup firm Wowzi on strong growth path

Wowzi president and co-founder Mike Otieno

Wowzi president and co-founder Mike Otieno during the interview at his office in Nairobi on May 15, 2024.

Photo credit: Lucy Wanjiru | Nation Media Group

Finding the right co-founders is the best decision Mike Otieno has made since he ventured into entrepreneurship. He had no delusions about the complexities that awaited him and therefore agonised over it to identify the right partners for the journey.

They had many lunches and dinners together trying to align their values and beliefs and when they felt certain they were on the same path, resigned from their lucrative jobs to grow Wowzi, their influencer marketing platform.

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