How mascots have become big business in Nairobi

A few years ago, a man dressed as a sad boar and dancing would not have been considered a business that would earn millions of shillings in profit. However, as more Kenyans become entrepreneurial, the mascot craze has swept across towns, with wacky characters being hired to lure visitors and investment.

You have seen them in shopping malls, hotel play areas, or even at a children’s party. The brightly coloured mascots spread joy, but they have also become a source of income for many.