How online portals spurred growth of vehicle hire firm

Dan Njoroge, owner of Lesus Executive Car Hire Services. PHOTO | DIANA NGILA | NMG

Sometime in 2013, Dan Njoroge posted photos of himself in a brand new Range Rover on social media, announcing to the world that the vehicle was available for hire.

Mr Njoroge, who was jobless at the time, did so on instructions of a friend who had secured a job in Tanzania leaving him in charge of his car and palatial home.

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