How tiny Tigoni café outsmarts the giants

A Kenyan entrepreneur transforms a small Tigoni space into a thriving café, proving creativity and adaptability create a competitive edge.

Photo credit: Shutterstock

“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change,” said Charles Darwin, who first studied theology at Cambridge.

How did a female Kenyan, 30 something year-old entrepreneur see possibility in an unremarkable space, creating a nifty small business success in green Tigoni? How do corporate Goliaths use a ‘something from something’ tactic?

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