Innovation: Are you thinking what nobody has thought?

Innovation isn't just a destination; it's a journey. It's about challenging conventions, pushing boundaries, and refusing to accept the status quo.

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"Innovation is seeing what everybody has seen and thinking what nobody has thought," said Albert Szent-Györgyi.

How does a company reach escape velocity, breaking free from the gravity like force of organisational inertia? How do we define innovation? Is there a difference between a bright idea and innovation?

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