Inside the venture betting millions on Kenya’s potatoes

National Potato Council of Kenya (NPCK) Chairperson Kimani Rugendo displays Shangi variety of potato seedlings at Kevian Kenya Limited in Thika, Kiambu County on September 4, 2026.

Photo credit: Evans Habil | Nation Media Group

When Kimani Rugendo talks about potatoes, he doesn’t begin with the tuber itself but the business behind it.

This explains why his company, which built its name on juice cartons, is now reshaping how Kenya grows one of its most important staples.

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.