You have probably come across a post tagged ‘sponsored’ advertising products or services while scrolling through Facebook posts. Most likely you found the content relatable and clicked on the page to find out more information.
Welcome to digital marketing on social media. Over the last few years, such kind of marketing has increasingly become the preferred outreach option for most companies looking to communicate directly with their target customers. A few years ago Steve Muchiri saw this wave coming and is today enjoying the dividends after setting up a firm to facilitate this client-customer interaction.
