Lessons on how to nurture that startup into a global brand

Prateek Suri, CEO of Dubai-based smart TV company, Maser. PHOTO | POOL

What comes to consumers’ minds when they see your brand? Well, it all depends on how that brand sits in the market compared to your competitors as well as the value they get and where they see your future.

Businesses can attempt to shape or form the branding of their company or products in many ways, including advertising, through media, word-of-mouth, and contact with your products or services.

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Note: The results are not exact but very close to the actual.