Marketing can make or break a new venture

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Every year several businesses are started by entrepreneurs who have taken several years dreaming and planning. Sadly, many of them don’t survive to maturity.

Statistics paint a grim picture on the survival rate of start-ups anywhere in the world. The blame is always laid on factors such as lack of capital, poor planning, financial illiteracy, competition and poor product development.

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Note: The results are not exact but very close to the actual.