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Social media boosts sales for small businesses
Patrick Wanyoko, a jua kali artisan works on charcoal burners at the weekend. He says that customers are opting to buy modernised charcoal burners because they cook faster than the old versions. He sells them for between Sh400 and Sh2,000 a piece depending on type and quality. JOSEPH KURIA
When Samuel Kiragu thought it was time to give Bowling Green a make-over, he turned to a small company to help him market his establishment online with the aim of hooking more upmarket customers to patronise his bar and restaurant on Limuru Road, Nairobi.
His target was expatriates and the well-to-do clientele.
