If you think you are the smartest person in the room, you better move to another space. If you are not confused some of the time, you are clinging to the cloudy illusion of certainty.
Ours is a perfectly imperfect business world. Unpredictability and disruption have become almost standard operating procedures. Now whatever business you are in, you are up against ‘super competitors’ who are either treading on your turf or have a strong influence. Perhaps the best way to compete is to begin to consider how the tech giants: Google, Microsoft, Apple and Amazon stay on top of their game. Begin to think about how they think.
