Sustainable Kenyan ventures catch the eye of investors

A bundle of cash. FILE PHOTO | NMG

Companies building businesses through supporting employee wellbeing initiatives as well as maintaining a zero-tolerance on pollution are the most sought-after by foreign companies seeking local trade linkages.

Sustainable Inclusive Business Kenya (SIBKenya) co-ordinator Karin Boomsma said Kenyan firms need to take deliberate measures to improve their manufacturing processes as well as boost employee and community well-being as a way of endearing themselves to investors and customers for the long-term.

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