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Incident management: Tapping human behaviour for strategic crisis communication
When individuals assess the credibility of an organisation, they are guided by the principle of consistency bias, which suggests that people tend to judge others based on their previous actions.
In today’s interconnected world, managing crises has evolved from a simple public relations exercise to a sophisticated strategic initiative that demands deep insight into human behaviour.
Integrating behavioural science into crisis communication is no longer optional—it is essential. For every business leader, understanding the psychological underpinnings of decision-making and communication during a crisis can make the difference between exacerbating a crisis and emerging from it with enhanced credibility and resilience.
