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Power of small businesses: You are not a drop in the stormy economic ocean
Kenya’s small businesses can thrive not by doing more, but by focusing on fewer things exceptionally well — turning limitations into strategic advantage.
“Knowing how to think empowers you far beyond those who know only what to think,” said astrophysicist Neil deGrasse Tyson.
It’s a cliché to say small and medium enterprises (SME) dominate the Kenyan economy. Creating jobs and providing services and products, Kenyan SME may constitute up to 98 percent of all formal and informal businesses. Is it possible to flip the conventional wisdom, following the thought of a Persian mystic?
