British car Grenadier enters Kenya market

Jim Ratcliffe

Sir James Arthur Ratcliffe, the British billionaire who owns INEOS Automotive. 

Photo credit: File | AFP

British billionaire Sir James Ratcliffe has entered the Kenyan car market with the appointment of a dealer that will distribute a 4x4 utility vehicle Grenadier which resembles the classic Land Rover Defender.

INEOS Automotive, owned by the businessman who funded Eliud Kipchoge’s 2019 special marathon, has appointed Wooton Automotive to sell the newly developed vehicles in the local market on an exclusive basis.

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