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Hyundai eyes higher sales in car leasing deal with local firm
Sam Lee, the regional head of marketing at Hyundai Motors East Africa Corporation (right) addresses the press after he signed a leasing deal with Vehicle and Equipment Leasing Limited chief executive Paul Njeru. Correspondent
South Korean automaker Hyundai Motors has partnered with a Kenyan leasing company—Vehicle and Equipment Leasing Limited (Vaell)— as it seeks to grow sales in East Africa and tap into the sector that is seen as the new revenue stream.
Hyundai Motors East Africa, a five months old subsidiary company, announced the deal as it marked the sale of its 70th unit since starting operations in Kenya.