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Market shift as life insurance revenue beats general covers
In 2013, life business made up just 33.8 percent of industry premiums, with general insurance commanding more than two-thirds (66.18 percent) of the market.
Life insurance products have for the first time generated more premiums for underwriters than general covers such as motor and medical, indicating a shift in Kenya’s insurance market as customers turn to long-term financial planning products.
Industry data shows gross written premiums from long-term covers grew 23.1 percent to Sh235.39 billion in 2025, surpassing general insurance premiums, which rose at a slower 11.4 percent to Sh227.17 billion.
