Why airlines are keen on direct flights in push for market share

Ethiopian Airlines flies directly to Chicago, Washington, New York, and Los Angeles and Toronto. FILE PHOTO | NMG

Ethiopian Airlines last week announced that it has started flying five times a week to Buenos Aires, Argentina as African air passenger growth rose by 7.5 per cent in 2017 leading to airlines competing in offering consumers convenient flights to their destinations.

According to data released last month by The International Air Transport Association, African air travel capacity rose at less than half the rate of demand (3.6 per cent), and load factor increased 2.5 per cent to 70.3 per cent compared to 2017.

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