Showfa, the latest taxi-hailing player to enter the Kenya market, has set a subscription fee of Sh300 per day for car drivers as it seeks to differentiate itself in a market where rivals charge commissions as a percentage of fares.
The company’s Business Development Director Dhruv Rajah told Business Daily that car drivers will pay Sh300 while bodaboda riders will part with a daily fee of Sh50, with the operators taking the entire earnings made during the course of the day.
