Faulty website contacts: Could this be the weak link in your firm's sales chain?

Have you visited a business or a government agency website, scrolled through but got stuck at some point and needed to establish direct contact with the operator for guidance or additional information? You perhaps proceeded to dial the contact number indicated on the page but chances are, it never went through.

This is the frustration that many online buyers and service seekers grapple with on a daily basis as they attempt to establish connections with merchants and vendors.