'Crazy idea' turns into big business

Gabriel Ng'ang'a, founder and CEO, AfriNet Telecom Limited at his Ruiru office on August 2, 2022. PHOTO | DIANA NGILA | NMG

Nine years ago, people would ask Gabriel Ng’ang’a what business he did and then look surprised, baffled by what sounded like a crazy idea.

“I would tell them that I sold bulk SMS services for 90 or 80 cents each and they would ask; then how do you make money?” he says. “At first, it was frustrating but everything is now making sense.”

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