ICT firms innovate more as they seek to maintain competitive edge

As the digital revolution continues to gather steam across the globe, the need for ICT firms to create digital devices that take into account not just the function of the device but also the experience users have while interacting with the device, has become more pressing than ever.

Gone are the days when consumers needed large devices to store data for instance or to perform other key ICT tasks. Savvy technology companies know this, and a lot of them are now creating solutions that focus more on the user experience, to maintain a competitive edge.

Recently for instance, ICT firm Logitech announced that it will be rolling out a number of new products into the market, including keyboards and mice that though smaller in size, are more powerful and easier to use.

The firm, which specializes in the creation of computing, music, gaming and streaming devices, also noted in a statement that it has incorporated sustainable designs in these products to reduce the level of carbon foot print left behind while designing, as well as using them.

“Creating a better future for our planet and society requires a different approach to solving big challenges without creating new ones. We’re transitioning to more circular materials and looking for new ways to reduce waste and extend the life of products, components, and materials,” noted the firm.

One of its products for instance, the MX Keys Mini wireless keyboard, is built partly with materials sourced only from FSC(R)-certified forests, to ensure responsible management of forests.

The keyboard incorporates non-mechanical typing technology that enables its backlit keys to light up the moment the users’ hands approach it. It also has a dictation key, mute/unmute microphone key and an emoji key.

The MX Keys Mini also includes built-in USB-C quick-charging and easily connects up to three wireless devices with Bluetooth low energy. It is compatible with Windows, Chrome, Linux and Android, macOS, iOS, iPadOS, Bluetooth and Logi Bolt USB receiver.