Everywhere you turn, teams are working to infuse technology into various value chains to achieve a net benefit. Technology, for the most part, is an enabler. The unfortunate attendant truth is that its application in many instances is in search of a panacea where more rigor, diligence, or better strategy is required to either remedy a poor position or improve on a business' strong points.
Many businesses need to invest in transformation and not simply digitisation. It requires business owners and their teams to look at their products, services, and operations with a fresh pair of eyes, adopting a first principles mindset to establish what gaps and opportunities exist for them in the short, medium to long- term. A surprising discovery may be that digitisation emerges as a tiny sliver in the larger strategic pie.
