Digital sellers, tech firms face Sh10m fines, jail in new competition rules

The Competition (Amendment) Bill, 2025 introduces a raft of proposals that, if passed, will grant the CAK authority to regulate digital markets.

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Traders who sell their products and services on social media platforms, e-commerce firms and other tech companies could soon face sanctions and steep fines of up to Sh10 million, as well as jail terms of up to five years for mistreatment of consumers.

The new rules proposed by the Competition Authority of Kenya (CAK) seek to rein in digital markets.

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