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Elon Musk takes on YouTube with new X TV app
Silhouette of Elon Musk in front of a banner with the X logo. Musk has unveiled a new application that allows users to access the platform directly from their television screens.
Elon Musk’s social media platform X (formerly Twitter) has taken on Google’s YouTube in the battle for video advertising revenue after unveiling a new application that allows users to access the platform directly from their television screens.
Dubbed the X TV app, the new feature points to the social media giant's elevated interest in taking a deeper foray into the video entertainment space, which is currently dominated by YouTube in Kenya and followed closely by TikTok.
