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Regardless of businesses’ decision to stay silent or to engage on societal issues, the survey notes, digital chatter will continue.
By Kabui Mwangi
Correspondent
Nation Media Group
A new wave of digital activism is sweeping across Kenya opening a new frontier of reputational scrutiny targeting business brands.
Recently, a telco was forced to defend itself against claims it had throttled down internet connection to frustrate anti-government protests.
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