Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
At least 36pc of Kenyans spend more than six hours on social media daily
More than 95 percent used their phones to access social media platforms, with WhatsApp standing out as the most widely used platform for its versatility.
More than a third of Kenyans spend more than six hours on social media platforms, such as WhatsApp, TikTok, and YouTube.
A new survey by global research firm GeoPoll found that 36 percent of respondents in Kenya spend more than six hours daily on social media. The survey sampled 3,945 respondents from Kenya, Uganda, Ghana, and Nigeria between July 22 and 25, 2025.
