Shopping apps usage grew fastest in Kenya at 58 percent during the 12-month period to December last year compared to other mobile phone applications pointing to an accelerated growth of the e-commerce industry in the country.
Fresh data contained in a report dubbed The Changing Landscape of Africa’s Mobile App Market published by data and analytics firm Data Sparkle shows that Africa’s overall use of financial apps grew the fastest at 26 percent with Kenya posting a 38 percent growth as mobile banking, e-wallet and payment platforms emerged as the dominating segments.
