Mecer’s stylish Xpress Business tablet ideal for first-time buyers

The Xpress runs on Windows7 and offers full support for Microsoft Office and a “Hotkey” application which not only supports personal media (such as music, movies and photos), but has embedded Social Media support as well.

The Xpress tablet’s large screen is optimised for a resolution of 1366 x 768 and the built-in “discrete” video accelerator can display HD videos in true 1080p. You would not be limited to watching videos on the tablet itself, because the mini-HDMI slot allows you to connect a larger monitor to the tablet.

This high resolution screen makes the Xpress a comfortable full-screen e-reader and, together with the gyroscope, allows for motion gaming. The camera is limited and is being touted as a webcam, it only offers 1.3 mega-pixel fixed focus with resolution of 640×480 pixels. Mecer’s Xpress Business entry into the Kenya market follows a recent influx of Apple’s ipad and Samsung galaxy tab look alike mainly from China but which has not attracted serious following, especially from the corporate sector that is normally the first target of any vendor with such a pricy gadget.

Its entry, analysts say, may have some impact on the iPad and Samsung galaxy— but only if it matches the two market leaders in functionality.

“Price can be an issue but end users will be more interested in the gadget’s performance more than anything else,” said Mr Joshua Mogire of Mobile Digital Appliances. “We have seen many of the ipad look -alikes but despite their low prices, they have failed to make a hit.”

The Xpress is available in East Africa Via appointed channel partners and goes for Sh67,000. Mustek East Africa a local computer assembly plant incorporated locally in 2003 with an aim of being the leading provider of Quality, Cost-effective Personal Computers in East Africa is seeking to partner with a major player in the ICT sector so that a value added solution can be dispensed to the Kenyan people as opposed to the traditional way of delivering only the PCs through their appointed resellers
Any touch point between Mecer and its customer is full of potential for retaining business or losing it. Today, customer touch points occur throughout the market place.

By tapping into partnership with mobile operators (for data services), Mustek East Africa aims at tying the customer interactions together with the right resources at Mustek East Africa Ltd throughout the Mustek business model (selling Via Resellers )and offer a value added solution.

Ramsay enterprises being one of the best resellers for the solutions in question, they can deliver the ideal experience at all communication points that will help its engage customers, moving them beyond satisfaction and turning them into advocates for Mustek business.