The world erupted in righteous indignation after it was revealed that Facebook had inadvertently allowed a researcher to harvest personally identifying information belonging of millions of users, a large percentage of whom were unknowingly affected, courtesy of loopholes in the enforcement of policies and regulation of Mark Zuckerberg’s most valuable and potent asset, the Facebook Social Graph which has for years been readily and easily leveraged by thousands of developers.
In my opinion it is the Cambridge Analytica gaffe that brought the issue back to the fore and even extended the lens to look at other services that we patronise daily, owned and operated by global juggernauts.