Prime

Retailer eyes bigger share of growing e-commerce pie

Wednesday, October 10, 2018 — updated on December 20, 2020 - 2 min read

Aladdin Express managing director Abdimajid Abdi. FILE PHOTO | NMG

Nation Media Group

Business Reporter

The entry of Aladdin Express into Kenya’s online retail space in August 2017 pushed up competition in a realm that has been increasingly attracting entrepreneurs.

Abdimajid Abdi, the firm’s managing director, says his has been a thrilling journey.

“It was very difficult getting to know the market, what people want and customer’s preference,” said Abdi, an alumni of the Cleveland State University.
Today, Aladdin Express has found its footing, offering a wide variety of products including phones, electronics, microwaves and printers.
The list of customers has also grown from about 100 when he was starting last year to about 6,500 comprising corporates, entrepreneurs, non-governmental organisation and individuals.
The firm has about 30 employees, up from two when it began.
Since inception to date, his sales stand at about Sh10 million. He is looking forward to double this to Sh20 million come December.
“Aladdin Express offers Kenyans a one-stop shop, with competitive prices,’ he says.
“We have to keep on increasing as we grow. For us to be able to do this effectively, we need to continue surprising our customers and giving them the ultimate shopping experience.”
He added: “We have to find new innovative ways of delivering our products to clients. Competition is also real in this industry.”

🪫 Your Subscription Ends Soon!

Retailer eyes bigger share of growing e-commerce pie

PAYE Tax Calculator

Latest

Kenya’s economy grows 5.1pc despite Iran war price shocks

KPA gets nod for Mombasa, Lamu port asset concession tenders

Unga Group to reinvest profits as dividend drought enters seventh year

Telposta scheme offloads Sh361m NSE shares to boost liquidity

In the headlines

Kenya’s economy grows 5.1pc despite Iran war price shocks

Jaba juice: Traders displaying Kebs stickers on miraa drinks face jail

KPA gets nod for Mombasa, Lamu port asset concession tenders

Unga Group to reinvest profits as dividend drought enters seventh year

🪫 Your Subscription Ends Soon!

PAYE Tax Calculator

Get it First!

PRIME Kenya’s economy grows 5.1pc despite Iran war price shocks

PRIME KPA gets nod for Mombasa, Lamu port asset concession tenders

PRIME Unga Group to reinvest profits as dividend drought enters seventh year

PRIME Telposta scheme offloads Sh361m NSE shares to boost liquidity

PRIME Kenya’s economy grows 5.1pc despite Iran war price shocks

PRIME Jaba juice: Traders displaying Kebs stickers on miraa drinks face jail

PRIME KPA gets nod for Mombasa, Lamu port asset concession tenders

PRIME Unga Group to reinvest profits as dividend drought enters seventh year

Kenya’s economy grows 5.1pc despite Iran war price shocks

KPA gets nod for Mombasa, Lamu port asset concession tenders

Unga Group to reinvest profits as dividend drought enters seventh year

Telposta scheme offloads Sh361m NSE shares to boost liquidity

Kenya’s economy grows 5.1pc despite Iran war price shocks

Jaba juice: Traders displaying Kebs stickers on miraa drinks face jail

KPA gets nod for Mombasa, Lamu port asset concession tenders

Unga Group to reinvest profits as dividend drought enters seventh year