Safaricom to launch 'effective rival' for Uber

Kenya's biggest telecoms company Safaricom is joining up with a local software firm to launch a ride-hailing company to take on Uber as it seeks new sources of revenue, its chief executive said.

Safaricom, which is 40 percent owned by Britain's Vodafone , and Nairobi-based software developer Craft Silicon will launch the app called Littlecabs in the next three weeks, Safaricom CEO Bob Collymore told Reuters in an interview.