Social media and entertainment apps recorded the highest consumer usage and spending in 2023, as the mobile apps market rebounded after a year-long slowdown in 2022, a new report now shows.
The State of Mobile 2024 report published by mobile analytics platform data.ai, now pegs the value of the global mobile app economy at $500 billion (Sh79.2 trillion in current exchange rates) and predicts ‘a record-breaking year’ for app developers in 2024.
