Household items such as sugar, maize flour and cooking oil, as well as make-up products, are the most ordered products in the online market place, Jumia as Kenyans’ online shopping shifts to the daily used items.
Jumia Africa e-Commerce Index 2021 showed that fast-moving consumer goods and beauty products accounted for 57 percent of goods sold on the platform last year by value, an increase from 44 percent in 2019.
