Why New Nokia wants Gen Zs to spend less time on smartphones

Nokia has created smartphones with powerful selfie cameras for the social media generation.

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Jean-Francois Baril, the 67-year-old founder and director of HMD Global, the company that was established to create a new generation of Nokia-branded devices, has the infectious mirth of his favourite customer Generation Z.

Spotting a pair of blue jeans and loafers, he talks with the enthusiasm of a Gen Z, a generation he is banking on to inject fresh life into the Nokia-branded phones.

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