More than half of all enterprises enlisted on e-business platform Jumia in Kenya are owned by female founders, a new report shows, pointing to the pivotal role of e-commerce in boosting their participation in business.
A latest digital economy report published by the United Nations Conference on Trade and Development (UNCTAD) notes that emerging online platforms are providing new ways of overcoming traditional gender barriers to trade such as inaccess to finance, costs associated with distance and entry into male-dominated sectors and distribution networks.
