Excitement over the ongoing 2022 FIFA World Cup soccer showpiece held in Qatar has this time round been drowned by hard economic times as dealers of electronics, especially television sets, recorded an abnormally low increase in sales compared to other tournament seasons.
Traditionally, there has been a significant surge in TV sales ahead of the once-in-four-years global championships and dealers expected this year’s event to be no exemption. They were looking to capitalise on the fanaticism of soccer enthusiasts to make up for what they termed an “extremely rough year”.
