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E-commerce startups change tack in the battle for shoppers
Kapu CEO Sam Chappatte with COO Cyrus Onyiego (Left) and Head of Marketing Meera Dhanani (Centre) during the launch of a new e-commerce company, Kapu, that allows customers in cities to shop & save on their weekly grocery basket. FILE PHOTO | NMG
Electronic Commerce (e-commerce) is a marketplace for the busy tech-savvy middle-class individual who dreads a trip to supermarkets where they spend hours tediously walking around shelves trying to locate the products they need.
These individuals, mostly in urban areas, can order whatever they need by a tap on their smartphones from home or office. For them, the convenience of online shopping compensates for any extra expenses such as transport, which they may incur.
