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Eateries ease outsourcing deliveries in customer race
Pizza Inn’s transition to delivering exclusively via dial-a delivery and Pizza Inn platforms in Kenya has seen a fall in deliveries via third-party aggregators. FILE PHOTO | NMG
Restaurants are moving away from outsourcing delivery services from third parties in favour of their in-house deliveries as they move to cut out middlemen in a shift that could affect established players like Bolt and Uber.
Eateries have been missing out on the advantages of having direct access to their customers and collecting data used to make investment decisions for third-party players.
