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How businesses can emerge stronger from Covid-19 pandemic
heWorkers sort fresh produce at Twiga Foods in Nairobi. The food delivery firm was among the first to modify demand and supply dynamics to thrive during the pandemic. FILE PHOTO | EVANS HABIL | NMG
East African businesses will need to rethink their survival strategies as consumer behaviour rapidly shift s amid dwindling incomes, if they are to emerge stronger in the post-Covid-19 period, a new survey recommends.
The report, East Africa’s Rebound, published on Tuesday by Boston Consulting Group (BCG) says employees must prepare to work in the new reality to ensure near-term business continuity in Kenya, Uganda, Tanzania, Ethiopia, Rwanda and Burundi.
