When the pandemic hit and Kenyans started wearing masks, the grooming routines and the beauty behaviours changed and so did the businesses.
Ivy Bochaberi, a law graduate, had just been in the make-up business for two years. She had clients ranging from walk-ins who came to her small stall in Nairobi’s Veteran House. On some days, she would go to people’s homes to apply the make-up, especially when they had weddings, baby showers, or birthdays.
