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Kenyans cut shopping trips in tough economy
A household survey by research consultancy firm Kantar, shows that Kenyans are trimming their shopping budgets and favouring discounted goods in big packs to save on money and reduce trips to supermarkets. FILE PHOTO | NMG
Kenyans are making less shopping trips per year compared with countries such as Egypt, Ivory Coast, Ghana and Nigeria, a new report has shown calling on manufacturers to rethink their packaging and pricing.
A household survey by research consultancy firm Kantar, shows that Kenyans are trimming their shopping budgets and favouring discounted goods in big packs to save on money and reduce trips to supermarkets.
