Video-sharing platform TikTok is fast rising to water down the years-long popularity that Google has enjoyed as a search tool, with data showing that the shift is massively pronounced among new-age generations.
According to a new report published by global computer software firm Adobe, 64 percent of members of the Generation Z bracket admitted to ever using TikTok as a search engine while over half of business owners (54 percent) reported using TikTok to promote their businesses, posting marketing content an average of nine times per month.
